Who is Jeanine Pires?
Jeanine is a professional with 20 years of experience in leading national and international promotion of tourism destinations, particularly in regard to Brazil's international tourism marketing, brand creation and consolidation of Brazil overseas. Jeanine has great experience in events organising, promotion and implementation of events, coordination of communication and marketing in Brazil and in more than 40 countries. Jeanine has developed management skills of multidisciplinary teams focused on events, marketing, communication and institutional relations.
Jeanine has led teams that had great results with innovative planning, alignment and implementation of public policies and partnerships with the private sector. She coordinated the Brazilian Tourism Offices overseas and events to promote Brazil in several countries, entering the international market for Brazilian tourism products, with increased visibility of Brazil Brand and sales opportunities for international travel to Brazil.
The relationships developed in Brazil and abroad will bring a professional credibility and business leaders, government officials and the press for the leadership of creative teams and focused on results.
Jeanine was the president of EMBRATUR, the Brazilian Federal Government organisation responsible for promoting Brazil abroad, where previously she was also the Director of Business Tourism and Events. Jeanine served as a special advisor to the Minister of Sport for the structuring of the Olympic Public Authority, coordinating the actions of the Brazilian Government to the Olympic Games and Paralympic Games in Rio de Janeiro in 2016 and also was Vice-Minister of Culture.
Jeanine was also the first Executive Director of the Conventions & Visitors Bureaux of Maceio and Recife in Northeastern of Brazil, contributing heavily to the creation of the Brazilian CVBs Forum and professionalising the private sector in their organisation regarding the destinations.
The participation of Jeanine in written articles and as a speaker at numerous conferences in Brazil and abroad makes Jeanine a professional with skills, experience and knowledge to work in the national and international tourism industries.
Jeanine is currently the Director of Pires & Associates, and she participates in lectures and courses as well as marketing planning and events for tourism destinations and enterprises.
Jeanine is also Chairperson at World Travel Market - WTM Latin America and former Tourism and Business Chairperson at FECOMERCIO in São Paulo and former